Casio
Built for depth.
A concept campaign for the Casio MDV106 dive-style watch: studio product imagery, surreal still lifes and an exploded-view motion piece that turns its specifications into the story.
01The idea
An affordable dive watch has to earn trust on detail. The concept shows the watch the way a collector would look at it — every angle, every material — and lets the numbers that matter do the talking: 200 m water resistance, ±20 seconds per month and a click-stop dive bezel.
02Our approach
The stills move between clean studio lighting and more editorial settings: the watch submerged in a glass of water, floating against a blue sky, resting on green velvet, and redrawn as a vintage engraved poster. The motion piece breaks the watch into its components and labels each key specification as it passes.
Motion
- 01Studio hero packshot
- 02Multi-angle product imagery
- 03Editorial still lifes
- 04Illustrated poster
- 05Vertical motion: exploded view with spec callouts
Concept campaigns are self-initiated creative explorations. They were not commissioned or endorsed by the brands shown, and all trademarks belong to their owners.
