From an unfinished website to one brand that holds together.
MeisterKraft designs and installs audio, video, networking, security and automation systems across the Indian Ocean. We gave it a new identity, a website we keep improving, one home for its hosting and domain, and a plan to be found on search engines and AI assistants.
MeisterKraft had a decade of installations behind it: airports, hotels, offices, auditoriums and private homes. What a new client found online didn’t show it. The WordPress site had been left half built and broke regularly, the logo and the printed profile spoke a different language from the work, and the domain, hosting and site sat with different providers.
The previous logoThe previous company profile
Unfinished
a WordPress site left half built, that broke between updates
Scattered
the domain, the hosting and the website, each handled somewhere else
Inconsistent
no brand rules, so logo, colour and type changed from one piece to the next
02The brand
A mark that reads at the size of an app icon.
The new identity starts from the M of MeisterKraft, cut into two slanted strokes that read at any size: on a business card, a work shirt, a speaker grille or a favicon. The wordmark is set in Inter Semi Bold with modified letters, and the tagline says what the company does: Master Systems Integrators. Unrivalled.
Before
After
01
The mark.
A primary, a vertical and a justified lockup, an icon on its own, clear space set by the height of the M, and a minimum size for screen and print.
02
Colour and type.
A signal red and a deep charcoal, with navy and aqua as accents. Inter for the logo and headings, Roboto for everything else.
03
Icons.
Six icons for the main fields of expertise, drawn with the same stroke and weight, used on the website, in documents and as app icons.
Red#F72F51
Charcoal#3E4044
Navy#000080
Aqua#00DACA
AudioNetworkingBroadcastingVideo, lighting and automationSecurityTV distribution
A guide anyone can follow.
Everything is written down in a 13-page brand guide, with every version of the logo, the colours in print and screen values, the typefaces and a page of what not to do, so a printer, a sign maker or a new hire gets it right the first time.
Brand guidelines, 2025Logo versionsAdditional lockupsColour paletteTypefacesIcon setBusiness cards and cap
03The website
A website that keeps getting better.
The first version went live in 2025 with the new brand: every field of expertise, the projects and the company story finally in one place, and nothing left under construction. We have improved it ever since, and in 2026 we launched the second version: the same pages and addresses, redesigned around the work itself.
2025
Version 1.
The unfinished site replaced with a complete one in the new identity: 13 expertise pages, the project portfolio and the company story.
Ongoing
Improvements.
New projects, updated copy, faster pages and fixes as they come up, without waiting for a redesign.
2026
Version 2.
A card-based design in charcoal and red, motion that follows the scroll, a diagram for every expertise and a map of every project.
meisterkraft.io
Scrolling preview
The homepage of version 2 scrolls automatically. Hover to pause.
Every section earns its place.
Each field of expertise gets a card with its own animated scene, the core values open one at a time, and the projects sit on a dotted map of Mauritius and the Seychelles, beside the list.
meisterkraft.io · Why MeisterKraft
1Figures that count up as they appear2A timeline that draws itself on scroll3Core values, one at a time
1Figures that count up as they appear
2A timeline that draws itself on scroll
3Core values, one at a time
meisterkraft.io · Projects
1Projects by country2A dotted map, pinned per project
1Projects by country
2A dotted map, pinned per project
9:41
The opening film
9:41
Industries served
9:41
Why MeisterKraft
9:41
Projects on the map
04Expertise pages
Thirteen fields of expertise, one way to explain them.
Systems integration is hard to picture. Every expertise page now opens with a photograph of real work, lists what is included, and draws the system as a diagram: what connects to what, and where MeisterKraft sits in the middle.
meisterkraft.io · Commercial & Stage Audio
1The system at the centre2Each part of the installation3Signals moving along the lines
1The system at the centre
2Each part of the installation
3Signals moving along the lines
Each of the 13 expertise pages has its own animated diagram.
meisterkraft.io · Commercial & Stage Audio
Scrolling preview
An expertise page from top to bottom.
05One roof
Domain, hosting and website, one team to call.
Before, a small change could mean three providers and three logins. We brought the domain, the hosting and the website together and look after them as one, so MeisterKraft has a single team to call and the site stays up while its engineers are on site.
Domain
The domain and its records managed in one place, renewed on time, with nothing left to expire by accident.
Hosting
Hosting we run and monitor ourselves, with backups and a site that no longer breaks between updates.
Maintenance
Updates, fixes and checks done as routine, not when something has already gone wrong.
Improvements
New projects, pages and refinements added as the business grows, by the team that built it.
06Search and AI
Found on Google, and by the assistants people now ask.
We audited every page for search engines and AI assistants, then fixed what stood between MeisterKraft and the people looking for it: clear titles and descriptions, one address per page, a complete sitemap, described images and real photographs when a link is shared.
Redefining audio for exceptional spaces: public address, background music and professional audio systems, designed and installed in Mauritius.
AI assistant
Who installs conference and audio systems in Mauritius?
MeisterKraft is a master systems integrator based in Mauritius, working in audiovisual, networking, security, automation and broadcasting, from homes to airports.meisterkraft.io
39
pages with their own title, description and canonical address
100%
of pages listed in the sitemap for search engines
13
expertise pages written up for AI assistants in one file
98%
of homepage images described for search engines and screen readers
Written for machines as well as people.
AI assistants answer from what they can read quickly. The site publishes a plain summary of MeisterKraft, its 13 fields of expertise and its projects, in the format these tools look for, so an assistant asked about systems integration in Mauritius has the facts in front of it.
07Content
A content plan the client signs off, piece by piece.
Search rewards sites that answer real questions. We planned the first 60 days around them: articles, project stories, industry pages, social posts and newsletters, each one tied to the searches it should win.
85
pieces of content planned for the first 60 days
10
long-form articles on the questions clients ask
4
landing pages, one for each key industry
3
social channels with a weekly rhythm
One workspace from idea to published.
We built a content workspace where every piece moves through the same steps, in a table, a board or a calendar. MeisterKraft reviews, comments and approves before anything goes out, and every change is logged.
One partner for the brand, the site and the search.
Brand identityLogo system and lockupsBrand guideExpertise icon setBusiness cards and workwearWebsite v1Website v213 expertise pages with diagramsProject map and portfolioDomain managementHosting and backupsOngoing maintenanceSEO audit and fixesAI search readiness60-day content planContent approval workspace
Is your website as good as your work?
Tell us where your brand, your site and your hosting stand today. We will bring them together and keep them improving.
Meta Mind Lab is a software and digital studio based in Mauritius. We build custom software and web applications with Next.js, TypeScript and PostgreSQL, mobile apps for iOS and Android with React Native, and online stores on Shopify and WooCommerce, from the catalogue and payments to shipping and supplier data. For brands, we design websites and visual identities and support them with SEO and Google Ads. We connect business systems so information stops being copied by hand, and bring AI and automation into everyday work, with people in control. Need direction first? Technology consulting helps you choose the right platform. For field service teams, Meta Field handles scheduling, signed reports, invoicing and accounting, and for dive centres, Manifest runs the logbook, bookings, payments and PADI courses. See how it comes together in our case studies and product imagery and motion.
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