Poppi
Loud, bright, unmissable.
Brand
Poppi
Scope
Social · Motion
Services
Production
Art direction · Stills · Motion
Overview
A concept for Poppi built on its pink and yellow palette: flying cans, sprays, sunlit portraits and short motion for social feeds.
Process
01The idea
The brand’s colours are loud, so the concept is too — cans in mid-air against saturated skies, a can opened with a burst of spray, and relaxed portraits that keep the product front and centre.
02Our approach
Motion builds on macro details of the can — liquid drops over the printed pattern — before pulling back to a packshot. A second piece reveals a multi-pack on ice and finishes on a line-up of flavours.
Motion
2 pieces · vertical & social
01 — Can macro to packshot
02 — Multi-pack reveal
Deliverables
- 01Social still imagery
- 02Portrait lifestyle shots
- 03Vertical motion: can macro
- 04Vertical motion: multi-pack reveal
Concept campaigns are self-initiated creative explorations. They were not commissioned or endorsed by the brands shown, and all trademarks belong to their owners.
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