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Beverages — 2026

Bloom Pop

Soda, in full bloom.

Bloom Pop — A sunny launch campaign for a prebiotic strawberry soda
Bloom Pop key visual
Brand
Bloom Pop
Scope
Campaign · Motion
Production
Art direction · Stills · Motion
Overview

A concept campaign for Bloom Pop’s strawberry cream prebiotic soda: bright outdoor lifestyle imagery, playful still lifes and motion built around the can’s pink, cream and green palette.

Process

01The idea

Low-sugar prebiotic soda sits somewhere between wellness and fun. The concept leans into the fun — sunshine, movement and summer props — while keeping the “3g sugar” and prebiotic messages legible on pack.

02Our approach

The stills alternate between people and product: skating, beach and tennis-club scenes for social reach, and graphic still lifes — ice, a stocked fridge, an ice-cream cone — for ads and listings. Motion extends the palette into a stripe-and-burst animation and a meadow reveal.

Bloom Pop visual
Bloom Pop visual
Bloom Pop visual
Bloom Pop visual
Bloom Pop visual

Motion

3 pieces · vertical & social
01 — Meadow reveal
02 — Stripe burst loop
03 — Meadow reveal, landscape
Deliverables
  1. 01Lifestyle campaign imagery
  2. 02Product still lifes
  3. 03Social and display crops
  4. 04Vertical motion
  5. 05Landscape motion loop

Concept campaigns are self-initiated creative explorations. They were not commissioned or endorsed by the brands shown, and all trademarks belong to their owners.

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