J Tropical
Summer in a carton.
Concept visuals for J Tropical, a preservative-free fruit drink in a one-litre carton — built around the fruit inside it and the summer moments it belongs to.
01The idea
A carton is a simple shape. To make it the hero, we surrounded it with the fruit it contains — pineapple, mango, guava and passion fruit — and placed it in settings that say summer: a cooler of ice, a hammock, a beach towel.
02Our approach
Each still uses one strong colour field or setting so the carton reads instantly in a feed. The motion piece opens on a splash of fruit over the sea, pushes into the logo and settles on a tropical still life.
Motion
- 01Hero still lifes
- 02Summer lifestyle scenes
- 03Colour-field packshots
- 04Vertical motion
Concept campaigns are self-initiated creative explorations. They were not commissioned or endorsed by the brands shown, and all trademarks belong to their owners.
