Cento San Marzano
From the market to the table.
A concept campaign for Cento’s certified San Marzano peeled tomatoes, pairing market-fresh produce with bold studio colour and typographic motion.
01The idea
The can is an icon in its own right — yellow, red and green. The concept connects it back to fresh produce: a market stall, a crate of vine tomatoes, a string bag, a rich red studio set.
02Our approach
Stills move between documentary-style market scenes and graphic studio compositions. Two motion pieces follow: a tomato splash that wraps the can, and a typographic loop of “peeled tomatoes” that resolves on the Cento San Marzano wordmark.
Motion
- 01Market lifestyle imagery
- 02Studio product compositions
- 03Vertical motion (splash)
- 04Typographic motion loop
Concept campaigns are self-initiated creative explorations. They were not commissioned or endorsed by the brands shown, and all trademarks belong to their owners.
