Frank’s RedHot
Type that burns.
A motion-led concept for Frank’s RedHot, pairing dramatic product lighting with expressive type and collage-style social cutdowns.
01The idea
Hot sauce lives or dies on attitude. The concept puts the bottle on a stage and lets the type carry the energy: “100% cayenne”, “flavor & heat” and a flaming wordmark in one piece, and hand-cut collage captions in the other.
02Our approach
The first piece uses 3D type, cayenne dust and sauce splashes around the bottle. The second is a fast social cut on a red paper texture, with torn-label captions such as “born to lead” and “sealed for impact”. A single still explores shadow and colour for a poster.
Motion
- 013D typographic motion
- 02Collage social cutdown
- 03Poster still
Concept campaigns are self-initiated creative explorations. They were not commissioned or endorsed by the brands shown, and all trademarks belong to their owners.
